How the work
actually gets made.

Sarah Wolff Bensimon

I picked up my first camera at 11 and haven’t put it down since. The thrill is the same now as it was then: watching an idea take shape, then making it as well as it can possibly be made.

Right out of college that turned into Peace Belt Productions, my own company managing bands, booking tours and producing music videos. Alongside it came a non-profit theater company and an Off Broadway production, The Love Letter You’ve Been Meaning to Write New York. Those years were a crash course in everything production asks for: small budgets, big ideas, midnight load-ins and a show that goes on no matter what.

Advertising came next. At VaynerMedia, that meant building VaynerProductions, the agency’s in-house production company, and producing more than fifty television commercials, including its first broadcast and Super Bowl spots. At Laundry Service and Cycle Media, the focus turned to authentic, culture-first storytelling with athletes and artists. At iHeartMedia, TheStudio became a full-service internal production company serving ten divisions. At Hayden5, the production and post team grew from 8 to 35, delivering for Apple Music, Sony, Toyota and Converse. Most recently at Movement Strategy, a production department went from five editors to a 20-person, revenue-generating team, along with the launch of Movement Creator Studios and the agency’s first AI production workflows.

Nearly two decades in, there’s a network of directors, producers, editors, crews and specialists around the world, and productions in 12 countries across Europe, Asia, Australia and the Americas. Knowing who to call, who to trust and how to put the right people together is a big part of the job.

WOLFF. is the natural next step: an experienced hand for whatever needs to be figured out, fixed, built or delivered.